Marketing

Marketing in comprised of many facets and activities. You will find that there are many opportunities in marketing, but the common denominator of those opportunities is the sense of ownership over the product and/or service and the necessity to understand the customers needs and desires and then be able to translate those needs in the communication of your marketing strategy(Lake, 2016) The various opportunities in marketing are 

Market Research:"Market Research involves researching the intended target. That target can be companies or individuals. In order for a company to capture a market, it must first be able to understand that market. Research involves the first process of understanding the consumer, what their needs are, what their purchasing habits are, and how they view themselves in relation to the rest of the world(Lake, 2016)"

Brand Management:"Brand management is the career track you hear about most often. It is the key function in the consumer products industry. Brand managers are often likened to small business owners because they assume responsibility for a brand or brand family. They are always focused on the big picture. It is their job to instill the brand's essence, map out their competitors in their brand's category, identify marketing opportunities, and be able to effectively communicate the unique benefits of that product or service(Lake, 2016)"

Advertising:"If you decide that Advertising is the career track you wish to pursue you will find that advertisers work with all aspects of marketing from strategy to concept to the execution of the strategy

Promotions: "It is not uncommon to find a dedicated promotions team in marketing firms. This team works on creating programs that unite advertising to purchase incentives such as special discounts, coupons, samples, gifts with purchase, rebates, and sweepstakes. In order to promote these programs, the promotion team will often use direct mail, telemarketing, in-store displays, advertisements, product endorsements, or special kick-off events.Creativity and judgment are highly valued(Lake, 2016).

Public Relations:"It is the responsibility of the Public relations department to manage the communication with the media, consumers, employees, investors, and the general public. They are considered the spokespeople for the company. They will often write press releases to promote new products or to keep the investment community informed of business partnerships, financial results, or other company news. If they are based out of media relations they will spend their time responding to information requests from journalist or pitch stories to the media(Lake, 2016)."

Private

"Advertising managers create interest for products and services and work with sales staff to design advertising campaigns for clients. They also prepare the budgets for these campaigns. There are two types of specialized advertising managers: media directors, who oversee how a campaign will reach customers through the use of various types of media; and account executives, who manage accounts but do not participate in the creative and media output angles of a campaign.

Public relations managers are responsible for maintaining a positive public image for their client base and generate press releases and programs to promote that image.

Marketing managers estimate the demand for a product and identify markets in which the product will best thrive and prosper, as well as develop pricing strategies to help maximize market share.

Promotions managers direct and plan programs by using direct mail, Internet advertising, store displays, special events, sweepstakes and contests, social media and endorsements to increase sales and profits.

Brand managers are responsible for creating and instituting brand assets for a company or product.

Sales managers direct sales force and set goals and enforce profit projections for the team and for the organization.

Market research analysts study market conditions to explore the potential sales of a product or service and estimate its profitability; gather data about who will buy a product and at what price (Marketing professionals shape the way...", n.d.)"

1) creativity 2)analytical skills 3) observation skills 4)written and verbal communicatin skills 5) organisation designing 

Usually a bachelor degree is preferred in any stream to enter in this field. There are other specialized degrees, diplomas and certifications in marketing available like BBA (Bachelor of Business Administration), MBA (Master of Business Administration), PGDM, PDBA, Professional Researcher Certification (PCR), Professional Certified Marketer (PCM) and many more

 Assam Institute of Management, Navagiri Road, Chandmari, Guwahati-781 003. Ph: 0361 543181. Website: www.members.tripod.com

·      Gauhati University, Department of Business Administration, Gopinath Bardoloai Nagar, Guwahati-781 014.Ph: 0361-570263

·      Dibrugarh University, Dept. of Business Administration, Dibrugarh. Ph: 0361-571197

·      North Eastern regional Institute of Management, Parakutty Bhawan, Nabin Nagar, Zoo Rd, opp. Doordarshan, Guwahati. Ph: 0361-563293

·      All India Management Association, Centre for Management Education, Management House, 14, Institutional area, Lodi rd, New Delhi-110 003. Ph: 011-4635012

·      Apeejay school of Management, Tughlakabad Institutional area, Tughlakabad, New Delhi. Ph: 011-6981050

·      Institute  of Management & Research, 22/23, ‘D’ block Institutional area, Pankha Rd, Janakpuri, New Delhi

·      Birla Institute of Management & Technology, Sector IV, Pushpa Vihar, New Delhi-110 017. Ph: 011-2969254/26565035

·      Department of Financial Studies, University of Delhi, South Campus, Benito Juarez Rd, New Delhi-110 021. Ph: 011-4108854

·      ICFAI Business School, Educational Complex, Satbari, Mehrauli, New Delhi. Ph: 011-6802214

·      Indian Institute of Planning & Management, IIPM Tower, C-10, Qutab Institutional area, New Delhi-110016. Website: www.iipm.edu 

·      Indira Gandhi National Open University (IGNOU), School of Management Studies, Maidan Garhi, New Delhi-110 068. Ph: 011-6862073

·      Institute of Management Studies, H.P. University, Simla-171 005, Himachal Pradesh. Ph: 0177-230938

·         Department of Management Studies, Universityof Jammu, Jammu (Tawi), Jammu & Kashmir. Ph: 430133

·         Department of Management Studies, Universityof Kashmir, Srinagar-190 006, Jammu & Kashmir

·         Hemavati Nandan Bahuguna, Garhwal University, Dept. of Business Administration, Srinagar, Garhwal, Jammu & Kashmir. 

·         Institute of Management Sciences, Greater Kailash, Jammu (Tawi), Jammu & Kashmir

·         Kashmir University, Department of Management Studies, Hazratbal, Srinagar, Jammu & Kashmir. Ph:0194-452408/422078

·         Academy of Management Studies, Nandaki-Chowki, Prem Nagar, Dehradun, Uttarakhand. Ph: 0135-771205. Website: www.amsdoon.com

·         Department of Management Studies, Kumaon University, Bhimtal campus, Bhimtal, Uttarakhand. Ph: 0191-46243

·         Institute of Management Studies, 21, New Cantt Rd, Dehradun-248 001, Uttarakhand. Ph: 0135-2743310. Website: www.imsddun.com

·         Sri Guru Ram Rai Institute of Technology & Science, Patel Nagar, Dehradun, Uttarakhand. Ph: 0135-2721763

          Advance Institute of Mangement, Nh-24, Delhi- Hapur Byepass Rd, 26th KM Stone, PO Adhyatmic nagar, Dasna, Ghaziabad, Uttar Pradesh. Ph: 91-4792341. Website: www.aimgzb.com

·         Aligarh Muslim University, Department of Business dministration, Faculty of Management Studies & Research, Aligarh-202 002, Uttar Pradesh. Ph: 0571-2702044. Website: www.amu.ac.in

·         Banaras Hindu University, Faculty of Mangaement Studies, B-6, Brij Enclave, Sunderpur, Varanasi-221 005, Uttar Pradesh. Ph: 0542-2307430

·         Dr. Gaur Hari Singhania Institute of Management & Research, Jaykaylon Colony, Kamal Nagar, Kanpur-208 005, Uttar Pradesh. Ph: 0512-231417

·         Annex College of Management Studies, HO, 77, Lenin Sarani (Aima Model Caster), Kolkata, West Bengal. Ph: 033-2456855

·         Department of Business Management, University of Calcutta (Alipore Campus), Refiormatory Street, 6th & 7th floor, Kolkata-497 056, West Bengal. Ph: 033-24499418. Website: www.mbmcv.org

·         Institute of Business Management & Research, B/1, Swinhoe Street, Kolkata, West Bengal

·         National Institute  of Human development, 99, Karaya Rd, Kolkata-700 019, West Bengal

·         National Institute  of Personnel Management, 745, Jhotwala Rd, PB No. 10275, Kolkata-700 019, West Bengal. Ph: 033-47944495

·         Vinod Gupta School of Mangement (VGSOM), IIT, Kharagpur, West Bengal. Ph: 03222-282295. Website: www.iitkagp.ernet.in/vgsom

 Manipur Institute of Management Studies, Manipur University, Canchipur, Imphal, Manipur. Ph: 03852-228283

1) Lake, Laura(2016) Exploring careers in marketing retrieved from http://www.allbusinessschools.com/marketing/job-description/

2) marketing professionals shape the way we see the world (n.d.) retrieved from http://www.allbusinessschools.com/marketing/job-description/

3)career options in marketing (n.d.) retrieved from http://www.indiacollegeshub.com/career-options/marketing.aspx