Public relations

Public relations officers are responsible for an organisation's communication with the general public, clients and other stakeholders. In many cases, they are also responsible for an organisation's internal communication strategies. Public relations officers use a range of tools including press releases, speeches, newsletters, in-house magazines and pamphlets. They may also represent their employer at news conferences and in interviews with journalists. Some public relations officers will also be involved in developing an organisation's crisis plan and will be responsible for keeping staff, shareholders, the media and the public informed in the event of a crisis

private

Public relation officer can work in 1)Corporate organizations 2)Public sector enterprises 3)Government information departments 4)HotelsTourism departments 5)Guest relations departments 6)Private consultancies 7)Financial institutions 8) With political leaders and public figures 9)Indian Information Service(Tondon, n.d.)

A public relations officer needs:

1)excellent oral and written communication skills

2)excellent people skills

3)good problem solving skills

to stay informed of current affairs

4)ability to work under pressure

5)to be able to adapt quickly to changing situations 

After completing school, you may apply for a bachelor’s degree in mass communication and then apply for a master’s degree in public relations. Else, after graduation in any subject, you could pursue post graduation in public relations.

Some institutes offer diploma courses in public relations, which you may consider applying for, as well

·         Apeejay Institute of Mass Communication - Dwarka, New Delhi – 110 075. Website: www.apeejay.edu

·         Aligarh Muslim University, Aligarh-202 002

·         Banaras Hindu University, Varnasi-221 005

·         Bharatiya Vidya Bhavan, Kasturba Gandhi Marg, New Delhi-110 001

·         Centre for Image Mangement studies, Noida

·         Department of Communications and Journalism, University of Poona, Ranada Institute , Fergusson College Road, Pune-411 004

·         Indian Institute of Mass Communication, Aruna Asaf Ali Marg, JNU New Campus, New Delhi-110 067

·         Jamia Millia Islamia, New Delhi-110 025

·         Mudra Institute  of Communiu

·         Nagpur University, Nagpur-440 001

·         Narsee Monjee Institute of Management Studies, Vile Parle, Mumbai

·         Punjap University, Chandigarh-160 014

·         Symbiosis Insistute of Journalism and Communication, Senapati Bapat Marg, Pune-411 004??

·         University of Calcutta, Kolkata-700 073

·         University of Delhi, New Delhi-110 007

·         Xavier Institute of Communication, St. Xavier's College, Mumbai-400 001

YMCA Institute of Mass Media Studies, New Delhi

1) Public relations professional (n.d.) retrieved from http://www.careercentre.dtwd.wa.gov.au/Occupations/Pages/public-relations-professional.aspx

2)career in public relations(n.d) retrieved from http://www.jagranjosh.com/careers/public-relations-1286365475-1

3) Tondon(n.d.) career as public relations officer retrieved from http://www.shiksha.com/career-as-public-relations-officer-cc-95