Advertising
Advertising is the means of drawing public attention to the products/ services of a company. When effectively placed, advertising can generate demand for products/goods and enhance their desirability. Advertising gives information, creates awareness and influences the buying habits of people. TV, radio, newspapers, magazines etc are some of the commonly used media for advertising.
Mostly, advertising agencies work on behalf of those who want to advertise their products. An advertising agency understands what its client wants to communicate, develop campaigns and brings it to the target audience. In some cases, however, large organisations have in - house advertising departments to handle such works.
Advertising essentially involves two kinds of works - creative and managerial. Creative aspects include copywriting, visualizing, scriptwriting, photography and likewise. Agencies usually hire studios with professional film directors and other specialists to produce the actual commercial. Managerial activities comprise getting business for the company and managing accounts.
There have been changing trends, Hence, advertising and publicity indudtry has shown growth in past years ( Nair, n.d.)
" Advertising and publicity is one of the aspects of mass communication. Advertising and publicity is actually brand-building exercises through effective communication and is essentially a service industry. It helps to create demand, promote marketing system and boost economic growth. Thus advertising and publicity forms the basis of marketing( Nair, n.d.)."
Private
1) work in private advertising agencies 2)work in advertising departments of private and public sector companies 3) work in newspapers, journals, magazines 4) work as freelancer 5) work in commercial section of radio or television 6)market research organisation ("Career in advertising", n.d.)
1.Effective communication
2. Presentation and management
3. Team and leadership skills
4. Stress and pressure management
5. Persuasiveness
6. Confidence
7. Competitiveness
8. Patience
Matriculation / 10+2 , a Degree training in Advertising or mass media
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1) Nair, Pradeep (n.d.) career in advertising and publicity retrieved from http://employmentnews.gov.in/Career_Advertising_Publicity.asp
2) career in advertising (n.d.) retrieved from http://www.jagranjosh.com/careers/advertising-1284036846-1
3) Advertising courses in India (n.d.) retireved from:
http://www.indiacollegeshub.com/courses/advertising-courses.aspx
https://www.shiksha.com/mass-communication-media/advertising/colleges/colleges-bihar
https://adsskill.com